On Thursday, CBS reported quarterly earnings results that were in line with expectations. The commercial broadcast television network announced earnings of 92 cents a share in the Q4 on $3.9 billion revenue.

The company's revenue from advertisements increased only one percent in the last quarter but the network ad growth earned eight percent. Revenue saw a hike in all the four segments barring local broadcasting.

Sources said on Monday that Carl Icahn, the billionaire activist investor is accumulating his equity stake in Time Warner Inc.

However, those sources say that the activist investor's intentions are not very clear when it comes to Time Warner. There were no comments from either Icahn or Time Warner regarding the issue.

Jitendra Tiwari Vice Media, has generated a lot of buzz and pulled a lot of young audience with their edgy reporting on a wide variety of topics starting from hallucinogens to war zones.

The company has attracted not only audience for its channels but also investments and partnerships with media giants which include Time Warner Inc., 21st Century Fox and A+E Networks which is a joint venture of Walt Disney Co. and Hearst Corp.

On Tuesday, Richmond, Virginia based Media General said it will acquire Meredith, the publishing and broadcast company for a 2.4 billion cash and stock deal. The deal is likely to be completed sometime in the second quarter of 2016.

On ground the motivation for the deal seems to be the urge to reach the masses. Both mid-sized TV broadcasters hope to combine in order to get some influence in carriage and retransmission talks with the satellite and cable companies.

A recent study by Pew Research Center revealed on Wednesday, that a greater share of readers now is logged on from their mobile devices rather than the computers. It is at least the case for thirty nine out of the top fifty digital news sites. That is now pushing the publishers to decide on an extensive new range of editorials along with advertising strategies.

A series of commercials of DirecTV that feature the actor Rob Lowe along with a range of alter egos and demeaning the other broadcasting technologies has come under fire, as the watch dog group that keeps an eye on the advertising industry is seeking the discontinuation of those by the satellite broadcaster.